How Do You Know Your CBD is Legit?

Chief Smoke 'n Brew

We’ll admit it: sometimes CBD and hemp products can be confusing. Since it’s such a new industry, hemp products don’t have a standardized labeling system across all brands. To make things even harder, some less than reputable companies use misleading marketing to dupe consumers into buying hemp products completely devoid of cannabinoids. With fake CBD products on the rise, it’s increasingly important that customers watch out for themselves. So, how can you make sure you’re not being had?

Read the Label

When you pick up a hemp product, look over the label carefully. Just because it says “300mg” doesn’t mean its 300mg of CBD or full-spectrum cannabinoids. Look for specific terms that state specific ingredients and industry jargon like “full-spectrum” and “isolate.” These terms do mean something, as does the extraction method used to make a CBD product.

The reason for this check is that not all parts of the hemp plant contain the cannabinoids and terpenes you’ll find in a good full-spectrum CBD tincture. Hemp seeds—while rich in fiber, antioxidants, and fatty acids—contain little to no cannabinoids. You’ll sometimes see hemp seed oil labeled simply as “hemp oil,” which most likely isn’t what you’re looking for—unless you’re looking for an olive oil alternative.

Know Your Brands

This step requires you to be somewhat proactive. Do some research online to find the most reputable CBD companies on the market. Some companies make specialty products using specific extraction methods or organic growing practices, which may be important to you. Have a couple brands in mind when you go to the store, and if they aren’t available the person at the desk can probably point you to similar products that are in stock.

If you’re on the spot with a new product in your hands, it’s okay to break out your phone and do a quick Google search. If a company is serious about the hemp business, they more than likely have a respectable website and social media presence to support it. We’re not saying that there aren’t great companies who didn’t spend $5,000 on their web build, but if you can’t find anything online you’re probably better off picking up another product.

Ask for Some COAs

COA stands for “Certificate of Analysis.” A COA is a third-party verification that what you’re buying is in fact a legitimate hemp product that actually contains the ingredients the packaging says it does. A COA will show the product’s cannabinoid profile, terpenes, and also prove that it is free of pesticides, mold, and heavy metals.

Even if it’s a product from a trusted brand, it’s worth getting a COA for your own well-being. A COA proves that the product is under the legal limit of 0.3% THC by dry weight. It’s better to be safe than sorry in the unfortunate event that you’re questioned about the legality of your hemp products, and COAs will provide proof that you bought a Farm Bill-compliant hemp product.

Buy from the Right Place

Let’s be honest: your best bet is to buy from a store that knows CBD. A lot of places are trying to make a quick buck off the hemp craze, but very few of them actually specialize in CBD products and accessories. If you’re walking through a shop that has rows and rows of random products and then one small shelf of hemp products, it isn’t likely that they’re putting much thought into their selection.

We may be a little biased here, but our recommendation is to stop by your nearest Smoke N Brew location. At Smoke N Brew, we take CBD products seriously and won’t steer you in the wrong direction. We carry some of the most trusted brands in the industry and know what we’re talking about when it comes to hemp products.

The bottom line is to be a smart customer, do your research, and only buy what you trust.

Oh, and to shop at Smoke N Brew.

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